We relaunched Olay’s cleansing category with an elevated spa-inspired look and feel and showed how Olay not only cleans skin, but leaves it looking glowing and radiant. After all, a cleanser’s just a cleanser. Unless, it’s Olay.
Agency: Saatchi & Saatchi New York
Client: P&G (Olay)
Role: Art Director
Copywriter: Derek Peet
Senior Art Director: Emily Shaw
Executive Creative Director: Paul Eustace
Creative Director: Heather Wagner