Thanh Ly
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Dreft by You

Dreft

Dreft by You

Dreft by You

People don’t often think to get laundry detergent for a baby shower. On top of that, there’s nothing personal about laundry care. However, t’s important for parensts to prewash their baby’s clothes and everything that touches baby’s delicate skin.

Dreft by You lets you personalize bottles of Dreft with different patterns, colors, animals, and messages. Now it’s a gift worth sharing, and one that protects newborn skin by washing clothes with a detergent that’s gentler than water.

  Agency:  Saatchi & Saatchi New York  Client:  P&G (Dreft)   Role:  Art Director  Copywriter:  Derek Peet  Creative Director:  Chad Baker  Junior Art Director:  Jill Archibold  Junior Copywriter:  Zach Schweikert

Agency: Saatchi & Saatchi New York
Client:
P&G (Dreft)

Role:
Art Director
Copywriter: Derek Peet
Creative Director: Chad Baker
Junior Art Director: Jill Archibold
Junior Copywriter: Zach Schweikert