Dreft by You
People don’t often think to get laundry detergent for a baby shower. On top of that, there’s nothing personal about laundry care. However, t’s important for parensts to prewash their baby’s clothes and everything that touches baby’s delicate skin.
Dreft by You lets you personalize bottles of Dreft with different patterns, colors, animals, and messages. Now it’s a gift worth sharing, and one that protects newborn skin by washing clothes with a detergent that’s gentler than water.
Agency: Saatchi & Saatchi New York
Client: P&G (Dreft)
Role: Art Director
Copywriter: Derek Peet
Creative Director: Chad Baker
Junior Art Director: Jill Archibold
Junior Copywriter: Zach Schweikert