Premier World Elite
To showcase HSBC’s Premier World Elite Mastercard’s multitude of travel benefits, we took over an international hub and one of the busiest airports in the world—JFK in New York City. As people arrive or depart the Big Apple, they learn about the card’s perks such as TSA PreCheck reimbursement, point multipliers, ridesharing credit, lounge access, and no foreign transaction fees.
Agency: Saatchi & Saatchi New York
Role: Art Director
Copywriter: Derek Peet
Design Director: Agatha Sohn
Designers: Charlie Morgan, Ralph Bachir