Thanh Ly
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The Receipt

Walmart
The Receipt

The Receipt

As a sponsor of the 89th Academy Awards, Walmart wanted to show that every receipt tells a story. We turned 3 60-second commercial slots into an opportunity for 4 directors to create short films based off of a single receipt with 6 items, as a way to celebrate creativity and the craft of film during the biggest night of the movie industry.

2017 Cannes Bronze Promo & Activation Lion
2017 Cannes Lions - Shortlisted in 7 Categories
2017 Clio Awards - Shortlisted in Innovation

We created a robust social strategy, where on the night of the Oscars, we took the opportunity to interact with the audience and prepared replies for a variety of reactions to the films.

  Agency:  Saatchi & Saatchi New York  Client:  Walmart   Role:  Junior Art Director  Junior Copywriter:  Derek Peet  Executive   Creative Director:  Mike Pierantozzi  Creative Directors:  Alex Braxton/Brent Shriver

Agency: Saatchi & Saatchi New York
Client:
Walmart

Role:
Junior Art Director
Junior Copywriter: Derek Peet
Executive Creative Director: Mike Pierantozzi
Creative Directors: Alex Braxton/Brent Shriver