Thanh Ly
Thanh Ly
As a sponsor of the 89th Academy Awards, Walmart wanted to show that every receipt tells a story. We turned 3 60-second commercial slots into an opportunity for 4 directors to create short films based off of a single receipt with 6 items, as a way to celebrate creativity and the craft of film during the biggest night of the movie industry.
2017 Cannes Bronze Promo & Activation Lion
2017 Cannes Lions - Shortlisted in 7 Categories
2017 Clio Awards - Shortlisted in Innovation
We created a robust social strategy, where on the night of the Oscars, we took the opportunity to interact with the audience and prepared replies for a variety of reactions to the films.
Agency: Saatchi & Saatchi New York
Client: Walmart
Role: Junior Art Director
Junior Copywriter: Derek Peet
Executive Creative Director: Mike Pierantozzi
Creative Directors: Alex Braxton/Brent Shriver