Blind Feel Test
Much like expensive creams, SPF is heavy and greasy. Because of how it feels, no one wants to wear SPF every day.
Believe it or not, Olay Whips with SPF feels so good you won’t believe it’s SPF.
Agency: Saatchi & Saatchi New York
Client: P&G (Olay)
Role: Art Director
Copywriters: Derek Peet, Melissa Napoleon
Senior Art Director: Emily Shaw
Executive Creative Director: Paul Eustace
Creative Director: Heather Wagner