Thanh Ly
Thanh Ly
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Reddit Future Tellers

Reddit
Reddit Future Tellers

Reddit Future Tellers

Reddit wanted to flex its marketing capabilities at CES 2023, one of the largest tech conventions in the world. So we created the Reddit Future Tellers, a Las Vegas fortune teller’s lounge with a Reddit twist, where brands can find their future in this colorful house of community clairvoyance…

…only in this space, we’re de-mystifying the mystical, showing how Reddit conversations, communities and quips are shaping the future.

From reading tech-trend tea leaves to seeing how communities align or even testing your own predictions against the Reddit community, we used UGC and insights to help brands find and connect with their people in ways that make the future clear.

Press
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AgAge / Adweek / BizBash / Event Marketer

• 2023 Event Marketer Ex Awards - Grand Ex Award
• 2023 Event Marketer Ex Awards - Ex Award Winner for Best Production of an Event (B-to-B)
• 2023 Adweek Experiential Awards - Winner for Experiential Activation by a Technology Brand

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After checking into the space, attendees can read the manifesto that introduces the Reddit Future Tellers value proposition, and then proceed to Attackronyms, a touchscreen game that educates users on Reddit-speak.

After checking into the space, attendees can read the manifesto that introduces the Reddit Future Tellers value proposition, and then proceed to Attackronyms, a touchscreen game that educates users on Reddit-speak.

We then reach the Time Portals, a graphic wall that showcases concepts’ early incubation via subreddits and corresponding proof points of when these topics hit mainstream. You heard it on Reddit first.

We then reach the Time Portals, a graphic wall that showcases concepts’ early incubation via subreddits and corresponding proof points of when these topics hit mainstream. You heard it on Reddit first.

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The most eye-catching touchpoint rests at the center of the space: our Community Crystal Ball, a digital art installation that shows how conversation / success stories and beta testing happens on Reddit, across 5 topics relevant to the CES audience:

The most eye-catching touchpoint rests at the center of the space: our Community Crystal Ball, a digital art installation that shows how conversation / success stories and beta testing happens on Reddit, across 5 topics relevant to the CES audience: Web3, gaming, entertainment, technology, and transportation.

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As people stop by the tea bar for a quick beverage, they can deep dive into vertical-focused conversations. At the Communi-Tea bar you find five different tea boxes, each labeled to represent a different flavor and vertical. Inside each box you f

As people stop by the tea bar for a quick beverage, they can deep dive into vertical-focused conversations.

At the Communi-Tea bar you find five different tea boxes, each labeled to represent a different flavor and vertical.

Inside each box you find a variety of teas labeled with specific UGC topics. As you enjoy your tea, you scan the associated QR code which directs you to the original “tea-leaves” Reddit post to show the real conversations happening on the platform.

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As a final touchpoint, guests are given the opportunity to test their predictions and become a Future Teller themselves. Using physical upvote and downvote buttons, guests play a game that tests their future predictions against those of the Reddit

As a final touchpoint, guests are given the opportunity to test their predictions and become a Future Teller themselves.

Using physical upvote and downvote buttons, guests play a game that tests their future predictions against those of the Reddit Community. Those who guess 3 in-a-row correctly are rewarded with a special prize.

Following each prompt, product plugs are integrated to ensure customers understand how to better understand and utilize reddit to meet their goals.

We also designed custom Major Arcana tarot cards inspired by Reddit communities that reveal your future, with a tarot reader who offered in-depth readings as a playful moment in the space.

We also designed custom Major Arcana tarot cards inspired by Reddit communities that reveal your future, with a tarot reader who offered in-depth readings as a playful moment in the space.

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— Agency: Giant Spoon Client: Reddit Role: Associate Creative Director, Art Associate Creative Director, Copy: Tommy Dudley Associate Design Director, Experiential: Kristina Soteri Associate Design Director: Skye Genesis Group C

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Agency: Giant Spoon
Client: Reddit

Role: Associate Creative Director, Art
Associate Creative Director, Copy: Tommy Dudley
Associate Design Director, Experiential: Kristina Soteri
Associate Design Director: Skye Genesis
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
Executive Producer: Tiffani Harris
Associate Producer: Savannah Griffith
Technical Director: Scot Gianelli
Senior Business Director: Victoria Sobel
Senior Account Manager: Anya Markowitz
Account Manager: Gabby Finkel