Off Magazine Launch

To launch OFF — a magazine rooted in sustainability, humanity, and movement, we built the first magazine stand that is always on the move.

The stand encourages people to chase it to get the brand new zine—it’s going after it to connect people and nature through thoughtful design, materials and storytelling. It’s the human spark inside. To walk. To run. To think. To read. To breathe. To move.

In Boulder, Portland, and Los Angeles, the Off Magazine stand hit the ground running, and so did those who were willing to catch it.

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Agency: Giant Spoon
Client: On Running

Role: Associate Creative Director, Art
Associate Creative Director, Copy: Tommy Dudley
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
Production: Savannah Griffith